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商品編號： 9-599-061 出版日期： 1999/04/14 作者姓名： Bell, David E.;Leamon, Ann 商品類別： Marketing 商品規格： 8p 再版日期： 2000/05/25 地域： Texas 產業： Electronics manufacturing 個案年度： 1997 - 1997
商品敘述：
Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer''s consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share of the market. If not, it could cease to be a player in the market it has created and filled. Students must evaluate the reliability of the research and decide which of three products to produce.
涵蓋領域：
Brand management;Market research;Product development
相關資料：
Video Supplement, (9-599-503), 0p, by Compaq Computer
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